Sometimes success is 3% brains
and 97% not getting distracted by the internet.
CREATIVE SOLUTIONS FOR
Get Perspective: One of the funny things in life is that often the solution to complex problems is actually very simple. There is nothing wrong with taking the time to work everything out, but it’s just a lot faster to ask someone who already knows and get them to tell you the answer.
Creative Marketing is as easy as…
Know Your Audience
What do they want, what do they need? How do they talk to each other? Create a strong and cost effective content marketing strategy leveraging videos, blogs, and social media posts. Pro-actively solving their problems in a way that steps them to the sale.
Claim Your Position
When it comes to Google, if you’re not on page 1, you don’t exist. Stake your claim and guard it with your life. Uncover hidden gems in Google and outflank your competition.
Nail Your Offer
When someone lands on your website, they might not be ready to buy right now. What steps do you have in place to help your customer make good decisions and minimise post purchase dissonance (negative feelings after purchase)?
Do you want Creative Marketing?
This is Paul.
In 2008 he started working every possible job the Music Industry has to offer, because learning from Rock Stars is awesome. He’d write a book about his experiences if he thought anyone would believe it.
In 2014 Paul started exploring other powerful ways to have a positive impact. Paul took the lessons and success principles he learned from Rock Stars and successfully applied them to marketing campaigns for Government, Small Business and Entrepreneurs.
Working from South East Queensland Australia, Paul says that creating campaigns that influence hundreds of thousands of people is the most fun anyone can have by themselves.
“For anyone who wants to find creative approaches to marketing and engage audiences to achieve outstanding results, we recommend discussing your ideas with Finn Consulting Australia.”
Bridget Woods – Director Tourism and Events
Creative Ideas go VIRAL
The best thing about creating this project was introducing my 8 year old nephew to his hero Johnathan Thurston.
Townsville Enterprise worked with Finn Consulting Australia to deliver a new destination commercial to attract people to the North Queensland Region. It was launched in February 2017, and this advertisement was used to lead the national advertising campaign for Townsville.
This was a collaborative project which involved stakeholders from the tourism, corporate, creative industries and events sectors. The stakeholders included Johnathan Thurston, North Queensland Cowboys, Red Bull Holden Racing Team,Professional Bull Riding Australia, Australia Festival of Chamber Music, Townsville Enterprise, Townsville City Council, Texas Longhorn Wagon Tours and Safaris, Townsville Fashion Festival, Dancenorth, Townsville Yacht Club, Hinchinbrook Shire Council, Charters Towers Regional Council and The Burdekin Shire Council.
The brief was to bring together the stunning landscape, reposition Townsville as an event city and create a story that connects everything together in an engaging way. Finn Consulting Australia worked with Townsville Enterprise to create and deliver a creative advertisement that was able to achieve the desired outcome for all stakeholders involved.
Special mention to Natasha Mulhall Photography, Bluekino and Borys Zagrocki from Extreme Bicycle Stunts for all of the hard work and dedication to our project.
Define Creative Marketing:
Creative Marketing is how you leverage your point of difference. Any creative ideas that don’t bring attention to your point of difference, is not creative marketing.
The Art of Strategic Communication is knowing what to say and how to say it, and understanding the impact it has when you say it.
The answer is simple.
Believe in yourself and go for it!
Do you want Creative Marketing?
The number 1 reason why people stay stuck and don’t progress with their marketing is they don’t know what to do. Once you know the exact steps of what to do next, you will crush it!
HACKING VIDEO PRODUCTION: Producing a lot of video content can be time consuming, costly and sometimes difficult. But, it doesn’t have to be at all. What difference would it make if you could focus your efforts to minimise your input and produce 10 to 20 videos?
SEARCH ENGINE OPTIMISATION: People are searching Google to solve their problems. What key words are you using to strategically position yourself in the digital world? If someone does click on your website in Google, what value do you have ready for them to take them a step closer to the sale?
WEBSITE CONVERSION: There is no point getting 1 million people to your website if zero people buy. This comes down to the design of the website, and how the website talks to the values and identity of the audience you are speaking to. Sometimes, the smallest changes on our website can make the biggest difference.
BE A SOCIAL MEDIA ROCKSTAR: Do you want to know some simple strategies for producing a lot of diverse content that engages your audience?
NETWORK LIKE A BOSS: Your ability to connect and influence people is crucial to the success of your business. Everything you say and don’t say gives off a vibe… There are simple things you can do to position yourself as someone people want to know.
GIVE POWERFUL PRESENTATIONS: Even if you have the best content in the world, or talk about the most popular topic on the internet, your presentation will bomb out if you aren’t confident and relaxed. Overcoming stage fright is not easy, but with a few simple strategies you can handle standing in front of thousands of people and deliver your presentation powerfully.
HACK YOUR VIDEO CREATION PROCESS
-> POSITION YOURSELF AS AUTHORITY
-> SAVE MONEY
-> PRODUCE A LOT OF ENGAGING VIDEOS CHEAPLY AND QUICKLY
-> UNDERSTAND WHAT CONTENT YOUR CUSTOMER LOVES
FOCUS : Listen and Get Creative…
Be Brave. Be Yourself.
What do you really want to achieve and how far are you willing to go to achieve it? Sometimes it will be uncomfortable for you, but if you’re willing to do whatever it takes, you will achieve your goals.
Craft your message to hit your competitor’s blind spot.
If you try to compete with businesses that are stronger then you, you will be defeated every time. So this means you need to focus on your customer, understand where they are not being serviced and areas they want more value. This area is known as your competition’s blind spot.
Craft your message to fill this gap.
Develop Confidence through Discomfort.
It’s not easy, but when you face rejection and push yourself through it you will grow. Like going to the gym, the more you push yourself against the resistance the more you will grow. Step outside your comfort zone and give it your best!
How much are you worth in 25 words or less?
This exercise helps you by focusing on how you create value for others. Most of the time, the reason why someone doesn’t buy from you is because they don’t understand the value you offer them.
By making it clear, short and to the point, you can quickly position yourself as valuable and increase your sells ratios.
What do people say?
“In the past, I’ve spent thousands of dollars on marketing without any decent results, it was very frustrating. When launching my new coffee workshops, Paul gave me simple cost cutting strategies that delivered me exceptional results!”
Jonathan Whitfield – Small Business Owner
“I knew I had an amazing product, but had no idea how to do the marketing for it. Being able to get on the phone with Paul is the best investment I can make into my business. It means I don’t have to think about marketing, I just do what he says and it works.”
Ryan Baker – Entrepreneur
Breaking Through – Retreats Byron Bay
“I wish I spoke to you before I wasted a week trying to write the copy for my website and Facebook Ads. In the space of only 1 hour, your advice got me to focus on what my clients are thinking, and identified explicit steps I need to take to overcome their doubts and the type of language I can use.
I understood more about my clients problems, how I fix them, how I can add more value and raise prices, and how to integrate it into emotive storytelling that converts more sales.”
Jeremy Goldberg – Entrepreneur / Writer
Long Distance Love Bombs
“The creative ideas in this new destination commercial is exactly what Townsville needs to promote the city to the world in an interesting way, well done Paul and everyone involved.”
Michael Chugg – The Man of Rock n Roll
“I’ve achieved more in one month then I did in the last six months working on my own. I struggled to transform my idea from words on paper to a tangible product, until you gave me the exact steps required to be a success. You focus me on the most important steps so that I can get it done.”
Leisa Quagliata – Behavioural Finance Specialist
Get a New Perspective…
Do you have a great product but not sure how to communicate with your audience in a really engaging way? Without a road map, you might be going in the wrong direction. A good strategy helps you make better decisions and focus how you spend your resources.
Advice and Workshops
Do you have a pretty good idea about what you are doing but just need some creative advice? Generating new ideas and creatively solving problems becomes easier when you talk with someone else with different perspectives, experiences and knowledge.
A clear and easy to use website sits at the core of any digital campaign. The size and complexity of your website depends on your users needs and what they are looking for. Any communication must be to the point and simple.
Search Engine Optimisation (SEO) is how people find you when searching online. This about understanding your niche, the types of information people are looking for in relation to your business and keywords they use when searching.
Video is a powerful way to connect and engage an audience. However it is not what you do but how you do it. Being clear about your goals and understanding your target audience will determine the storyboard, script, visuals, music and overall vibe.
Social Media an important way to engage audiences. However, social media has become very busy and noisy. Platforms like Facebook restrict reach for any content that is not engaging but supports you when you create awesome content, meaning quality over quantity.
Every word you use must leading a prospect to a destination. Each word is an ingredient and changes the flavour of your message. A great copywriter understands the art and science of words and uses them to inspire people on a journey.
Beauty is in the eye of the beholder… A great photographer is able to show beauty and tell a story with nothing more than a click. They can shift your perspective and stir your emotions in a way that enhances your message.